If you’re looking for a new position within the property industry, something that is fast-paced and diverse, then why not consider becoming a lettings agent? Lettings agents help facilitate the contractual agreement for rental properties in a specific area, matching landlords with potential tenants and sorting out the corresponding paperwork. If this sounds like the ideal role for you, then why not get in touch with our team at Pear Recruitment? We can help you find the right lettings agent position, and launch your career in the property sector. 


What Makes a Good Lettings Agent?


If you’re interested in finding out more about becoming a lettings agent, but are unsure of the skills involved to succeed in the industry, then we’re here to help. We’ve spent years working in the industry, and we understand what you need to find success in the industry. We have put together some pointers on what makes a good lettings agent which should make it easy for you to find your feet in the industry.


  • Famalirise Yourself with the Local Area


The lettings industry is influenced by a geographical location. Understanding the area and the market is key to being able to maximise the rental income and finding the right tenants for a particular property. Not only will this influence who you put forward as potential tenants but it will also help you to create a comprehensive marketing strategy. This allows you to target your marketing to the right people from the area, creating something that will keep the owner happy and keep the property inhabited, which is incredibly important.


  • Understand How to Market Effectively


Finding the right tenants for your clients is not just about adding the listing to your website and waiting for prospective tenants to find it. If you want interest from the right kind of people, then you need to market effectively. This goes beyond creating a target audience. It also involved being able to understand how to market to them. 


Being able to take quality photographs is a particularly useful skill for a letting agent because people will book to see the property based entirely on the photos included in the listing. The fewer photos there are, the less the customer will trust the property. 


It’s not just a case of having photos, it’s having the right photos, which reveal something about the room's size and the character of the property. On top of quality photography being able to work listings and adverts well will help you make the most out of your work as a lettings agent.


  • Appreciate what Makes a Good Tenant


To find the right tenants, you need to know more about them than you will in your initial first impression during that one property tour. This is why being able to identify the right tenants is an important part of being a lettings agent. Your role will often include having the tenants complete a referencing application, which you can use to reference their character. 


You can also run credit checks to make sure they have a good track record with things like paying rent on time and as agreed, and you can even visit your tenant in their existing home if you feel that you need to. 


Remember that your client is the landlord, so it’s important to bear in mind that they are the ones who need to keep happy. This means remembering rules on things like pets and making sure that the right number of tenants are moving into the property. Keeping your landlord happy is one of the key attributes and something that you need to do when vetting your lettings agent. 

If you feel you’re ready to step into the industry and become a lettings agent, then feel free to give us a call on 01992 463 226. We would be more than happy to help you find the right role for you and the next chapter of your professional career.